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Mandate

One standard. Every sector.

Choose an industry. The questions change, because the setting changes. The tests do not. Nothing here is a portfolio, a product, or an invitation to invest.

Sector

Consumer

Brands, retail, and the habits behind them.

What we look for

  • Repeat purchase that is not bought with noise.
  • A gross margin that survives a spell of discounting.
  • A brand that is a preference, not a campaign.

Questions we ask

  1. 01What happens when acquisition spend is cut in half?
  2. 02Is the channel a partner, or a landlord?
  3. 03How cyclical is the basket, really?

How we might structure it

Control where the operations are the work. A minority where the brand owner is the right long-term holder.

We would rather decline

Fashion we are being asked to buy at the top of its own advertisement.

The structures named above are ways the firm is willing to think. They are not securities on offer. We do not publish holdings or a track record on this website.

Have a situation that does not fit a box?

That is the point of the mandate. Send the facts, not a sector label.

Enquire