Sector
Consumer
Brands, retail, and the habits behind them.
What we look for
- Repeat purchase that is not bought with noise.
- A gross margin that survives a spell of discounting.
- A brand that is a preference, not a campaign.
Questions we ask
- 01What happens when acquisition spend is cut in half?
- 02Is the channel a partner, or a landlord?
- 03How cyclical is the basket, really?
How we might structure it
Control where the operations are the work. A minority where the brand owner is the right long-term holder.
We would rather decline
Fashion we are being asked to buy at the top of its own advertisement.